What is Online Banner Advertising? | Finance Business Marketing

Online banner advertising

or online display ad graphics is promotion of products or services via the Internet advertising units. These ads are called banner advertising units. Banner ad images are displayed across various pages of a website (also called in online publisher) or on a network of high traffic publisher web sites (also called as Publisher Network). An advertiser can place banner ads on his category specific publisher web sites that attract visitors who are interested in what you are offering or on ?All Categories? called RON (Run On Network). The typical size of a banner ad measures 468 pixels wide and 60 pixels in height (ie 468A? 60). Most used banner ad sizes are 350A? 200 (called large rectangle), 728A? 90 (called leaderboard), 120? 600 (called Skyscraper) and 160A? 600 (called Wide Skyscraper). For detailed information on ad placement and size options, tag formats, etc. page, please refer to the Ad Specifications and Guidelines. Internet banner advertising has an edge over announcement placements in traditional newspaper print, television ads, and direct mail ? they give internet users instant gratification by giving them the ability to immediately ?click through? to either your online business profile or directly to your offer to make them learn more about what you have in store for them

5 Benefits of Banner Ad Campaign:

1. Targeted Banner Advertising Brings Quality Traffic for Less

Experienced Internet marketers understand how difficult it can be web to get the much needed exposure of their e-commerce site / direct offers to a true targeted visitor. With this goal in mind, Online Publishers offer various ad sizes, cost models and in ever inventive ad formats. All put together aiming to Achieve the desired campaign, advertisers can opt for cost-effectiveness most online banner advertising rates and packages that deliver true targeted visitors to your web site at the lowest possible price.

2nd Launch and maintain your name or brand. By using a similar look and feel for you as to display ads that use online marketer for your other business related materials, you can utilize these ads to reinforce the image of your company to prospective customers. Even if the prospect does not click on the banner ad, they are still exposed to your company logo, announcement, and company image. This solves the very purpose and the basics of advertising or marketing a service or product offer, that is, constant reinforcement of your product, service or offer to the targeted segment by applying company trademarks, colors and product names in your banner ads. This will boost your brand image and remain in your viewers ?minds, Which will add value to users? search behavior in your market segment. Instead of searching for the product or service, users will type in your brand name directly into the search engine to get to you. Research has proved that using display media alongwith search in your online marketing strategy boosts return on investment by 22%. 3rd Gives you the ability to measure results. Let us explain this with the help of an example. Publisher Network as explained above is a network of various publisher websites. To maintain the ads on hundreds and thousands of dog websites, a network has to have a superior ad-serving technology, Which thus generated ad rates Numerous performance tracking options. This ad-serving technology to administration panel provides not only captures Which visitors on our ad but their actions on the ad as well. This data is then needless to say when Analyzes gives extensive know-how about 1) Audience action patterns on the ads 2) Which ad size works better 3) From Which the responses are more geography 4) review of ad placements Which direct customers to the most The offer website and so on. Basically we know how effective our campaign is. When this knowledge is accessible rate a Publisher Network ad operations team helps fine tune his advertiser offers and ad placements to improve conversion. Traditional media

on the other hand is more mass oriented but lacks the ability to measure performance the way New media and hence can this insight.

4 Stretches your advertising budget. By now you must be convinced that the digital media (online advertising or new media) is more efficient in terms of reaching to the target audience than other forms of traditional direct advertising, including radio , TV, newspaper ads, and direct mail. So let us give you a bonus that is information that its so much more economical as well. Online advertising, run Typically, banner ads cost less to design and. In addition, they often attract a more precise audience as Compared to conventional advertising methods. Online marketing being so diverse and ever-changing, display banner ads have seen the most since the birth of online / digital media, it still holds the most significant place. 5th Generates highly qualified sales leads. It is all about being at right place at right time. An ad network technology offers advertising solutions that can define geographic, demographic, vertical and many other technical targeting parameters in place seeking that our ads get exposed to the most relevant target audience by strategically placing banner ads on websites that are in line with what the offer is. For instance, a web hotel or airline carrier business can display their ad on travel package Travel sites or at office supply retail store business can advertise on related sites. When a user clicks on our banner ad, there is a strong chance that he or she will be interested in what it is that you are offering. As a result, you get access to highly targeted sales leads. id=?article-resource?> display advertising via The Publisher Network ( http://www.thepublishernetwork.com/ ) banner ad placement on content rich websites coupled with extensive user-specific targeting Enables marketers to attract high volumes of potential customers in a cost-effective manner

http://EzineArticles.com/?expert=B_Pradeep

Source: http://www.loveshuoshuo.info/?p=37300&utm_source=rss&utm_medium=rss&utm_campaign=what-is-online-banner-advertising

same day flower delivery valentines day westminster dog show valentines day cards hallmark grammy winners obama budget