Could A New Coupon App Bring Facebook One Step Closer To Retail Commerce?

There have been some signals coming from Facebook that point to how it could one day become a platform for e-commerce beyond apps and virtual goods on Facebook itself. There are its patent holdings, and there is the code for a (not live) "Want" button to use on posts for particular products that could trigger a purchase. Today comes one more opening on this front, but from a third party rather than Facebook itself: couponing giant Valassis, which already works with some 15,000 advertisers to create electronic coupons, has launched a new Facebook app that lets brands offer coupons that can be printed or downloaded directly within Facebook itself, without taking users off the site -- a first for Facebook, according to Valassis' chief digital officer Jim Parkinson.

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